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About 90,000 hours if you’re lucky

(A Series on Purpose) tick-tock, tick-tock…. Most people have a job. If they’re lucky, they might not have to work on the weekend. Most people didn’t set out to get the job they have, and most don’t even like the job they have. tick-tock, tick-tock…. In fact, if you ask them,...
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Behnke on Context

The Context Connection

Everyone knows context is key… But does anyone actually know what that means? One of the most profound things I have learned over the years in business is the power of CONTEXT. With context, your customers understand why they need your product. With context, an entire group...
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